My story

Hanno Liiva's story

Knowing how to run a company did not yet mean knowing how to lead myself.

The crisis that led me into deep trials began after I sold my company. I had built a successful business, led a large number of people and achieved very good results. I thought I had won at life and now knew almost everything about success. My next plan was to become a coach and teach others how to live and succeed “the right way”.

But life showed me how little I actually knew about myself. I lost my money and the identity I had built. My family fell apart, my relationship ended and I was left alone. Then I lost my physical health. Because of a herniated disc in my back I could walk 100 metres at most before the pain became unbearable, so all I could do was lie down.

I had to admit that knowing how to run a company did not yet mean knowing how to lead myself.

Six years of wrestling with hardship taught me a great deal. Among other things, that getting out of the crisis did not take another motivating thought — it took a system to live by, one that still holds when motivation is gone and life does not go to plan.

The Performance Philosophy and Performance OS programmes grew out of that journey. I did not create them to teach others first. I created them to rebuild myself.

I have been applying and developing this approach in my own life for years. Now I use it to help others reach goals that matter and grow their own capability.

I do not teach a system I have only read about. I live by it myself.
Hanno Liiva

The comeback did not happen with one big decision.

It happened through small decisions, deliberate action and a system I kept following even when motivation disappeared or life did not go to plan.

These two photos show the last half year of my physical change. My real comeback, though, began more than six years ago.

Hanno Liiva half a year ago, weighing 107 kg
Half a year ago 107 kg
Hanno Liiva today, weighing 82 kg
Today 82 kg

107 kg → 82 kg

About 100 metres of movement → daily movement and training

Losing control of my own life → building new goals and companies, and providing value to others

I do not think a good life means a life without problems.

For me, “every day is a good day” means that even a hard day can hold value.

A problem is no longer only an obstacle, but a source of information — to notice a weak spot, find the root cause and get better.